at IDcide developed Privacy Companion to address exactly
these issues. This innovative software application,
which you can download free,
enables you to surf the Web while tightly controlling
how much personal information - if any - you wish
to disclose and which Web sites will gain access to
keys to Privacy Companion are notice and consent.
the program gives you notice of which sites
are collecting information about you and what they
are collecting. It's your right to know.
to this is that you should be able to consent to
data collection. People must be able to prevent
the collection of their personal data. In addition,
if they consent to use of their data, they should
be able to bar the use of it for other than the original
Companion from IDcide means personal privacy and peace
of mind while you are on the Net.
you surf to a favorite Web site, you may notice that
the ads and content that appear while you're surfing
bear more than a passing resemblance to the subjects
that interest you and to the sites you visited recently.
things don't happen by chance; they occur because
the site has gathered data about you. For example,
many sites ask registrants to fill out personal content
pages that let them open personal accounts, state
their preferences, and receive tailored content. At
some e-commerce sites, a more automated personalization
service offers you merchandise based on your shopping
history. If you refuse to provide personal data or
if you prevent this kind of tracking, you give up
these personalized services.
upshot of all this is that tracking isn't inherently
harmful. It can make surfers' lives much easier. But
IDcide believes that you have the right to determine
what information you are willing to share with Web
sites and what they can do with that data.
was founded on the premise that consumers should be
able to create for themselves a balance between privacy
and personalization. The company has developed unique
technologies and tools that empower users to ensure
their privacy on the Internet. IDcide's Privacy Companion
is designed to inform surfers when they are being
tracked on the Web and who is tracking them. It also
enables them to decide what information, if any, they
wish to divulge to a particular site.
Companion is an add-on to your Web browser that alerts
you when it detects persistent cookies, which can
be used to track you. Privacy Companion lets you know
when it detects such a cookie, who might have placed
it, and where the cookie may have tracked you.
Privacy Companion is designed to distinguish between
monitoring performed by the sites you visit and monitoring
by Tracking Networks, it gives you great flexibility
in deciding when to allow tracking. You can opt in
or out of a cookie-based tracking with a simple mouse
click. That means you don't have to reject cookies
from every site you visit or change your browser settings.
Privacy Companion automatically distinguishes between
the site you are visiting and the other sites.
program also protects you against data spills, the
accidental disclosure by a Web site of your personal
data to a Third-Party. Because Privacy Companion blocks
the transfer of information through the Referrer header
field, the product prevents these so-called data spills.
believes that surfers should control who knows about
them and should have the right to decide when and